Journeys as Epic as the Destinations
TransPennine Express | WCRS - The Engine Group
TransPennine Express recently launched a campaign to promote the onboard entertainment now available onboard trains via the TPExpress app as well as the wider benefits of choosing to travel with them.
The campaign showcases the latest blockbuster movies available to watch - Spider-Man Homecoming, Fantastic Beasts and Where to Find Them and La La Land (to name but a few!) as well as the improved onboard experience with their new and refurbished trains, updated range of regional food and drink and free wi-fi available onboard. The aim of the campaign was to drive app downloads and highlight the range of entertainment.
Working with an initial concept from WCRS I helped develop master creative and designed/artworked assets including press adverts and wraps (for national press and regional titles), DOOH and social media which ran across the North & Scotland.
The Ultimate River Cruise Experience | Scenic
Following a number of years of successful national press advertising we refreshed print creative to stand out in a highly competitive luxury river cruise and touring holiday market.
Breaking with convention, we switched press to a black background to stand out and elevate the perception of luxury. With a target market of 50+ we worked hard to ensure copy was clear and legible, whilst maintaining a successful ‘long copy’ style of itinerary and USP range of adverts.
Lay a Little Happiness
Bradstone | The Market Creative
As part of a pitch for Bradstone paving and driveways, I designed and art directed the ‘Lay a Little Happiness’ campaign.
Targeting homeowners rather than landscapers we aimed to capture the special moments spent in the garden and inspire homeowners to choose Bradstone. The campaign combined product information with general advice to help customers recreate the styles in their own gardens.
I designed a range of materials including spreads for proposed brochure, direct mail, social, digital display, PR, events and a promotional roadshow.
Baby Stuff with Personality | COSATTO
Working alongside the Creative Director I designed and developed a wide range of brand assets including stationery, retail POS, brochures, email campaigns, exhibition stands, press and packaging for this bright and bold nursery brand.
Storytelling Campaign | COUCH.
To highlight the communication challenges facing the med comms industry COUCH created a story-telling campaign targeting healthcare professionals. We developed an anthology of short stories highlighting the challenges patients and healthcare professionals face in a fun and engaging way - taking themes from popular stories such as Bridget Jones’ Diary and given a med-comms twist (e.g. Diary of a Diabetic Chocoholic).
We produced a number of anthologies which were sent to key pharma and healthcare professionals to challenge long-established conventions and encourage a fresh approach. This was supported by a microsite with associated whitepapers available to download for further insight and information.
Direct Mail & Brand Creative| Emerald Waterways
Luxury river cruise company Emerald Waterways was created following the success of sister company Scenic. Marketed as a more affordable, modern alternative and aimed at a slightly younger market, it quickly established itself as a leader in the industry.
Working with the Australian owners and US & European management I designed a broad range of highly commercial and effective creative. I designed its identity; onboard materials; brochures (for the US & UK); national press (USP, itinerary and trade). I also managed and art-directed photo and film shoots onboard the ships; direct mail campaigns; TV advertising and exhibition stand design.
Anything You Can Do
TransPennine Express | The Engine Group (WCRS)
The ‘Where Next’ 2018 campaign for TransPennine Express showcases the local pride and plays on the light-hearted rivalries across the North with a sing-off of ‘Anything You Can Do’. Fortunately, with TransPennine Express you don’t have to choose where’s best. Just, where next?
The campaign shows real locals from 25 different locations around the north of England and Scotland boasting in song about the great things their city or town has to offer. From holidaymakers on the beach in Scarborough, an Alpaca farmer in Leeds to Caledonian drummers in Glasgow, many of the characters of the campaign sing the virtues of their home towns, but it is the TransPennine Express service that connects them all.
‘Anything You Can Do’ ran on TV, radio and online. The campaign was supported by ITV weather idents, national press and as well as a digital campaign spanning social and display.
Medical Communications
Quintiles (IQVIA) | COUCH.
Following strict brand guidelines I designed a broad range of medical communications for Quintiles (IQVIA) on behalf of COUCH. I created assets for social media, whitepapers and case studies as well as assisting on ‘talking heads’ filming and editing for educational communications aimed at leading healthcare professionals.
The British Wool Collection
Rest Assured | The Market Creative
Established British mattress and bed manufacturer, Rest Assured wanted to launch a new collection of beds and mattresses starting with a trade launch at an annual bed exhibition.
This range of affordable, traditional pocket-spring mattresses and beds offer the luxurious comfort and sustainability of British wool. We focused on the core benefits of natural wool, combined with British craftsmanship to shape the look for this modern but traditional range.
Working with the client and external agencies, I designed and art-directed the photoshoot, exhibition stand and supporting literature.
LIVE BIG
South West Railway | The Engine Group (WCRS)
South West Rail’s 2019 spring campaign is a continuation of ‘LIVE BIG’ created by WCRS. Bright, bold and surreal collages showcase all the things you can do and see on the South West Railway network. Working with one master creative execution I designed and artworked DOOH, press and web assets for this integrated campaign.
Where Next
TransPennine Express | WCRS - The Engine Group
Comprising of TV, Radio, Press, Digital Display and Social, this campaign encouraged leisure travel around the North and Scotland by showcasing all the new and exciting things the regions have to offer.
“Where Next?” draws a parallel between the exciting changes happening in the regions and those happening onboard the TransPennine Express trains. It was designed to excite customers about the £500m of investment in new and refurbished trains and to invite people to think about where their next trip could take them.
Working with the creative team at WCRS, I designed and artworked a number of press adverts, digital display, and social assets for this campaign.
My Sleep Secret
Silentnight | The Market Creative
My Sleep Secret celebrates the range of Silentnight products that help people enjoy a great night’s sleep. The campaign brought to life real customer quotes, sourced from hundreds of positive online product reviews.
The integrated campaign featured a wide range of Silentnight products (anti-allergy, value, kids and storage ranges through to luxury bedding) targeting core audience groups.
I designed and art-directed the photoshoot and designed print and digital ads which ran in the national press and across a range of consumer media, encouraging potential customers to buy in-store or online.