As part of a pitch for Bradstone paving and driveways, I designed and art directed the ‘Lay a Little Happiness’ campaign.
Targeting homeowners rather than landscapers we aimed to capture the special moments spent in the garden and inspire homeowners to choose Bradstone. The campaign combined product information with general advice to help customers recreate the styles in their own gardens.
I designed a range of materials including spreads for proposed brochure, direct mail, social, digital display, PR, events and a promotional roadshow.
