The Ultimate River Cruise Experience

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Following a number of years of successful national press advertising we refreshed print creative to stand out in a highly competitive luxury river cruise and touring holiday market.

Breaking with convention, we switched press to a black background to stand out and elevate the perception of luxury. With a target market of 50+ we worked hard to ensure copy was clear and legible, whilst maintaining a successful ‘long copy’ style of itinerary and USP range of adverts.