Anything You Can Do

The ‘Where Next’ 2018 campaign for TransPennine Express showcases the local pride and plays on the light-hearted rivalries across the North with a sing-off of ‘Anything You Can Do’. Fortunately, with TransPennine Express you don’t have to choose where’s best. Just, where next?

The campaign shows real locals from 25 different locations around the north of England and Scotland boasting in song about the great things their city or town has to offer. From holidaymakers on the beach in Scarborough, an Alpaca farmer in Leeds to Caledonian drummers in Glasgow, many of the characters of the campaign sing the virtues of their home towns, but it is the TransPennine Express service that connects them all.

‘Anything You Can Do’ ran on TV, radio and online. The campaign was supported by ITV weather idents, national press and as well as a digital campaign spanning social and display.