Comprising of TV, Radio, Press, Digital Display and Social, this campaign encouraged leisure travel around the North and Scotland by showcasing all the new and exciting things the regions have to offer.
“Where Next?” draws a parallel between the exciting changes happening in the regions and those happening onboard the TransPennine Express trains. It was designed to excite customers about the £500m of investment in new and refurbished trains and to invite people to think about where their next trip could take them.
Working with the creative team at WCRS, I designed and artworked a number of press adverts, digital display, and social assets for this campaign.