My Sleep Secret celebrates the range of Silentnight products that help people enjoy a great night’s sleep. The campaign brought to life real customer quotes, sourced from hundreds of positive online product reviews.
The integrated campaign featured a wide range of Silentnight products (anti-allergy, value, kids and storage ranges through to luxury bedding) targeting core audience groups.
This video shows the whole family waking from a great night’s sleep in their Silentnight beds. I designed and art-directed this 30-second brand video alongside a longer 1 minute version which were used for VOD, online and in retailer stores. Supporting print and digital ads also ran in the national press and across a range of consumer media, encouraging potential customers to buy in-store or online.
