Established British mattress and bed manufacturer, Rest Assured wanted to launch a new collection of beds and mattresses starting with a trade launch at an annual bed exhibition.
This range of affordable, traditional pocket-spring mattresses and beds offer the luxurious comfort and sustainability of British wool. We focused on the core benefits of natural wool, combined with British craftsmanship to shape the look for this modern but traditional range.
Working with the client and external agencies, I designed and art-directed the photoshoot showcasing three new bed and mattress styles. As part of this project I also designed the exhibition stand and supporting literature.
