TransPennine Express recently launched a campaign to promote the onboard entertainment now available onboard trains via the TPExpress app as well as the wider benefits of choosing to travel with them.
The campaign showcases the latest blockbuster movies available to watch - Spider-Man Homecoming, Fantastic Beasts and Where to Find Them and La La Land (to name but a few!) as well as the improved onboard experience with their new and refurbished trains, updated range of regional food and drink and free wi-fi available onboard. The aim of the campaign was to drive app downloads and highlight the range of entertainment.
Working with an initial concept from WCRS I helped develop master creative and designed/artworked assets including press adverts and wraps (for national press and regional titles), DOOH and social media which ran across the North & Scotland.