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Seasonal POS
Sharps | The Market Creative
As part of the Sharps seasonal sale we refreshed the look and feel of the in-store POS. Assets included window vinyls, printed banners and strut cards/tags that were used within room sets in showrooms across the UK.
The British Wool Collection
Rest Assured | The Market Creative
Established British mattress and bed manufacturer, Rest Assured wanted to launch a new collection of beds and mattresses starting with a trade launch at an annual bed exhibition.
This range of affordable, traditional pocket-spring mattresses and beds offer the luxurious comfort and sustainability of British wool. We focused on the core benefits of natural wool, combined with British craftsmanship to shape the look for this modern but traditional range.
Working with the client and external agencies, I designed and art-directed the photoshoot showcasing three new bed and mattress styles. As part of this project I also designed the exhibition stand and supporting literature.
Exstream Onboard Entertainment
TransPennine Express | NuFu - The Engine Group
TransPennine Express recently launched Exstream - onboard entertainment now available to watch via the TPExpress app.
I designed a range of media including promotional printed materials (for customers at launch), DOOH video (for stations and onboard trains) as well as web assets and a bank of social media assets to promote the variety of entertainment available, targeting a broader audience, promoting movies, box sets, catch-up TV, documentaries and kids entertainment.
New Season Product Photography
Cosatto
To launch it’s new season of bold, design-led baby products I worked with the Creative Director to produce a range of photography to match. I designed and art-directed a series of images with a bright Scandinavian feel to showcase the latest products - from highchairs, cots to pushchairs and baby changers. Representing the different rooms within a home, the images are fresh and minimal but retain a feeling of life and movement.
Journeys as Epic as the Destinations
TransPennine Express | WCRS - The Engine Group
TransPennine Express recently launched a campaign to promote the onboard entertainment now available onboard trains via the TPExpress app as well as the wider benefits of choosing to travel with them.
The campaign showcases the latest blockbuster movies available to watch - Spider-Man Homecoming, Fantastic Beasts and Where to Find Them and La La Land (to name but a few!) as well as the improved onboard experience with their new and refurbished trains, updated range of regional food and drink and free wi-fi available onboard. The aim of the campaign was to drive app downloads and highlight the range of entertainment.
Working with an initial concept from WCRS I helped develop master creative and designed/artworked assets including press adverts and wraps (for national press and regional titles), DOOH and social media which ran across the North & Scotland.
Lay a Little Happiness
Bradstone | The Market Creative
As part of a pitch for Bradstone paving and driveways, I designed and art directed the ‘Lay a Little Happiness’ campaign.
Targeting homeowners rather than landscapers we aimed to capture the special moments spent in the garden and inspire homeowners to choose Bradstone. The campaign combined product information with general advice to help customers recreate the styles in their own gardens.
I designed a range of materials including spreads for proposed brochure, direct mail, social, digital display, PR, events and a promotional roadshow.
Created with You
Sharps Bedrooms | The Market Creative
At the Market Creative I designed a number of sections for Sharps’ annual brochure. Working alongside their Creative Director. I designed a number of ‘create the look’ pages. I also worked with a stylist to art direct the photoshoot for the coastal style bedroom.
Where Next Campaign
TransPennine Express | WCRS (The Engine Group/NuFu)
Comprising of TV, Radio, Press, Digital Display and Social, this campaign encouraged leisure travel around the North and Scotland by showcasing all the new and exciting things the regions have to offer.
“Where Next?” draws a parallel between the exciting changes happening in the regions and those happening onboard the TransPennine Express trains. It was designed to excite customers about the £500m of investment in new and refurbished trains and to invite people to think about where their next trip could take them.
Working with the creative team at WCRS, I designed and artworked a number of press adverts, digital display, and social assets for this campaign.
Advice worth listening to
Hepworth Acoustics
I worked directly with Hepworth Acoustics to help refresh their visual identity and design and build a new website.
This long-established acoustic consultancy recently became employee-owned and wanted to refresh it’s look and feel to better reflect it’s people, ambition and range of services/expertise - and more clearly define itself in a competitive market without sacrificing it’s heritage.
We established core values, simplified its messaging, updated the tone of voice and evolved its visual identity. I developed assets and posts for social media, designed wireframes and built a new responsive website(including SEO), re-designed stationery, reports, presentation and proposal documents.
The Ultimate River Cruise Experience
Scenic
Following a number of years of successful national press advertising we refreshed print creative to stand out in a highly competitive luxury river cruise and touring holiday market.
Breaking with convention, we switched press to a black background to stand out and elevate the perception of luxury. With a target market of 50+ we worked hard to ensure copy was clear and legible, whilst maintaining a successful ‘long copy’ style of itinerary and USP range of adverts.
Brand Creative
COUCH.
To mark it’s second birthday, med comms agency COUCH decided to refresh it’s branding and launch a new website to better reflect it’s services. Working in-house I established brand guidelines, set a visual style, tone of voice and designed a new website and supporting literature.
Anthology Campaign
COUCH.
To highlight the communication challenges facing the med comms industry COUCH created a story-telling campaign targeting healthcare professionals. We developed an anthology of short stories highlighting the challenges patients and healthcare professionals face in a fun and engaging way - taking themes from popular stories such as Bridget Jones’ Diary and given a med-comms twist (e.g. Diary of a Diabetic Chocoholic).
We produced a number of anthologies which were sent to key pharma and healthcare professionals to challenge long-established conventions and encourage a fresh approach. This was supported by a microsite with associated whitepapers available to download for further insight and information.
Brand Creative
COUCH.
To mark it’s second birthday, med comms agency COUCH decided to refresh it’s branding and launch a new website to better reflect it’s services. Working in-house I established brand guidelines, set a visual style, tone of voice and designed a new website and supporting literature including a broad range of white papers.
Brand Creative
Cosatto
Working alongside the Creative Director I designed and developed a wide range of brand assets including stationery, retail POS, brochures, email campaigns, exhibition stands, press and packaging for this bright and bold nursery brand.