To highlight the communication challenges facing the med comms industry COUCH created a story-telling campaign targeting healthcare professionals. We developed an anthology of short stories highlighting the challenges patients and healthcare professionals face in a fun and engaging way - taking themes from popular stories such as Bridget Jones’ Diary and given a med-comms twist (e.g. Diary of a Diabetic Chocoholic).
We produced a number of anthologies which were sent to key pharma and healthcare professionals to challenge long-established conventions and encourage a fresh approach. This was supported by a microsite with associated whitepapers available to download for further insight and information.