’Where Next’ Campaign | WCRS - The Engine Group
Comprising of TV, Radio, Press, Digital Display and Social, this campaign encouraged leisure travel around the North and Scotland by showcasing all the new and exciting things the regions have to offer.
“Where Next?” draws a parallel between the exciting changes happening in the regions and those happening onboard the TransPennine Express trains. It was designed to excite customers about the £500m of investment in new and refurbished trains and to invite people to think about where their next trip could take them.
Creative artwork: press, display, digital and social assets.
‘Where Next’ Campaign | WCRS - The Engine Group
‘Where Next’ campaign showcased the local pride and plays on the light-hearted rivalries across the North with a sing-off of ‘Anything You Can Do’. Fortunately, with TransPennine Express you don’t have to choose where’s best. Just, where next?
The campaign shows real locals from 25 different locations around the north of England and Scotland boasting in song about the great things their city or town has to offer. From holidaymakers on the beach in Scarborough, an Alpaca farmer in Leeds to Caledonian drummers in Glasgow, many of the characters of the campaign sing the virtues of their home towns, but it is the TransPennine Express service that connects them all.
‘Anything You Can Do’ ran on TV, radio and online. The campaign was supported by ITV weather idents, national press and as well as a digital campaign spanning social and display.
Creative artwork: press, TV end frame, display, digital and social assets.
‘Epic Journeys’ Campaign | WCRS - The Engine Group
TransPennine Express launched a campaign to promote the onboard entertainment now available onboard trains via the TPExpress app as well as the wider benefits of choosing to travel with them.
The campaign showcases the latest blockbuster movies available to watch - Spider-Man Homecoming, Fantastic Beasts and Where to Find Them and La La Land (to name but a few!) as well as the improved onboard experience with their new and refurbished trains, updated range of regional food and drink and free wi-fi available onboard. The aim of the campaign was to drive app downloads and highlight the range of entertainment.
Working with an initial concept from WCRS I helped develop master creative and designed/artworked assets including press adverts and wraps (for national press and regional titles), DOOH and social media which ran across the North & Scotland.
