CuddleCo
A digital campaign to launch Nola, a range of affordable, trend-led nursery furniture, inspiring customers to add a splash of colour.
During the campaign period we saw unit sales increase by 267%, it generated 302% growth in revenue and we gained 108 followers. Best performing paid social posts saw a CPC of £0.35 and CTR of 1.4%.
The campaign captured the attention of new parents-to-be as well as interior stylists and inspired them to create eye-catching UGC. It also drove sales of our more conventional ranges and enabled us to broaden our market into Europe with a new distribution channel.
Trend Forecasting | Product Development | Art Direction | Design