Design, planning and installation of PR event to launch new Doona X in the UK. We were event the first Doona distributor to launch the Doona X - the world's only lie flat car seat and stroller.
Working with micro-influencers, press and key retailers to launch this brand new product in the UK in 2024.
Social media posts from the event gained over 30.6M views, influencer content from the event reached over 2.5M people and one video reel gained over 416K likes.