Luxury river cruise company Emerald Waterways was created following the success of sister company Scenic. Marketed as a more affordable, modern alternative and aimed at a slightly younger market, it quickly established itself as a leader in the industry.
Working with the Australian owners and US & European management I designed a broad range of highly commercial and effective creative. I designed its identity; onboard materials; brochures (for the US & UK); national press (USP, itinerary and trade). I also managed and art-directed photo and film shoots onboard the ships; direct mail campaigns; TV advertising and exhibition stand design.