Trend-led nursery furniture
at an affordable price

New parents are usually quite conservative in their choices for nursery furniture so there is a distinct lack of colour/trend available to the UK market. I worked with the Product Development team to design a range of affordable, modern, thumb-stopping, trend-led nursery furniture that launched with impact and inspired content creation.

Nola's simple, airy yet compact design is perfect for small space, modern living.
Each piece is designed with longevity in mind. The cotbed converts to a day bed and the clothing rail and changer is practical and stylish enough to live beyond the nursery.

Most importantly, Nola offers quality modern design at an affordable price.

Goodbye boring beige...
hello bold baby bedroom.

We offered tips on how to colour drench nursery in a minimal or maximalist way - via emails, social posts, landing pages.
We knew that the ranges would catch peoples attention and aimed to inspire people to create and share their content online too.
This range and campaign resulted in a new opportunity with an EU distributor and inspired a number of stylists working for interior decor brands (inc Little Greene Paint Company) who used our products for their homes and on shoots. A market-leading competitor also followed suit and launched a similar set of three colours the following year.